Fragrance as invisible architecture

A perfume has no walls, and still it has height, depth and a way of making a room feel larger or smaller. When we begin a composition at AUREL we do not ask what it should smell like. We ask where it should take place.

Afterglow began as a corridor: cold bergamot at the entrance, a long hallway of iris, and at the very end a warm room that smells of sandalwood and someone who has just left. Every accord is placed the way an architect places a doorway.

The most important material in that building is time. Top notes are the façade you see from the street. Heart notes are the interior. The base is the foundation, the part you only understand after you have lived there a while.

This is why we refuse to hurry a launch. A fragrance that has not rested for ninety days is a house with wet plaster.