How to wear a fragrance well

Apply to skin that is warm and lightly moisturised: the inside of the elbow, the base of the throat, behind the ears. Skin warms the oils and lets the heart of the fragrance open.

Hold the atomiser fifteen centimetres away. One spray at the throat, one at each wrist. Do not rub; friction crushes the delicate top notes before anyone has had the chance to meet them.

Then walk away from it. A good fragrance should reveal itself to other people before it announces itself to you. If you can still smell it strongly an hour later, you used too much.